Before recent times, women's underwear were made with the primary function of body contortion. In the 1940s, Frederick's of Hollywood opened shop in Hollywood and began selling corsets and lingerie with a much more fashionable appeal to them. These new styles of women's undergarments possessed a greater sexual feel, made even more glamorized by models such as Bettie Page. Colorful, bright, sexy, and flashier fashions of women's lingerie were becoming available. More fabrics such as satin, lace and silk began to be incorporated into the makeup of women's lingerie, making them more desired by females and more sensual to males. This is perhaps the great turning point when panties became more than simple hygiene products and developed into an icon of pleasure and sexuality worldwide.

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